IBC Amsterdam, 12. – 15. September: Meet us at booth 7.A44
Whitepaper
How to Master Crossmedia Publishing
With more and more channels, many media companies, editorial teams and content teams will still be faced with the question in 2025: what is the best way to plan a topic for multiple channels such as online, social media, print, YouTube or podcasts? We explain how they should establish a topic-centric way of working and optimize their cross-media processes.
Media houses and communications departments have recognized the importance of true collaboration between different editorial teams. Only without silos and with joint, topic-centered processes can they ensure efficiency and quality in their content creation. But how can this be achieved in day-to-day work?
In our free white paper, we show how media companies create the conditions for cross-editorial collaboration. Learn more about:
- Which challenges editorial teams are facing
- How cross-media topic planning looks in practice
- Why single-source publishing and topic-centered work make sense – and how do they work?
- How software can support processes from planning to publication – and even improve these workflows
Do you want to know more? Then simply have the whitepaper sent to you via email.
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