Do our productions and content contribute to our strategic goals? What can we learn from usage and reach data? And is our corporate management based on key figures? Important questions for the management, but also for all digital strategists, format developers, or content specialists. The answers are provided by Newsmind Insight: a central OKR tool for media and companies that connects strategy and analysis with operational work.
“A content analysis that links KPIs with the overarching strategy? This means real corporate control with data-driven decisions. With Newsmind Insight, media companies can accelerate the digital transformation towards a data-driven organization and achieve their goals with comprehensive knowledge about target audiences and content. ”
Jochen SchonGründer der Convit GmbH
Understand, plan, and decide data-driven.
Efficiently shape your processes around strategy and analysis: With Newsmind Insight, you connect the linear world with the digital one. Set goals and KPIs, linking your strategy to operational work. Visually presented, you can identify in the data from various sources which decisions to make and how to effectively engage your target audiences.
STRATEGY
Data-driven business management
- Work in harmony with the strategy by linking your vision with the operational tasks.
- Answer data-driven questions easily, such as: Have I achieved my goals or reached specific target audiences? Did the content perform and did the individual topics run well? Which products contribute to our overarching strategy?
- Use new insights for format development to process optimization
GOALS
Keep an eye on long- and short-term goals
- Set goals together, visualize them, and connect your goal sets with products and offerings
- Goals Pyramid: Create a goals pyramid for your offerings and formats based on the Objectives and Key Results (OKR) method, and quickly recognize how the lower levels contribute to the upper ones
- Build a shared understanding within your company of how you collectively implement the strategy and achieve your goals
KPIs
Monitoring based on performance indicators
- Derive your Key Performance Indicators (KPIs) from strategic goals and thus establish a monitoring system based on strategic and operational metrics
- Create a clear workflow for strategies and goal-setting, and establish monitoring and data utilization in your company
- Continuously and measurably assess which content contributes to the overarching goals
ANALYSIS
Understand target audiences and content performance
- Reach from TV or radio, social media data, or Google Analytics: We link your data from different sources in a central database
- With the help of easily understandable visualizations and dashboards, you intuitively recognize what moves your target audiences and what trends are emerging
- Exactly the information you need: Analyze individual stories or topics, or check the performance of products or teams
PLANNING
Data-based for better decisions
- Learn how to better engage your target audiences and incorporate the insights back into the planning
- Know what’s coming tomorrow: Recognize trends early and effortlessly with the help of data analytics and AI
- Optimize processes and engagement strategies based on data
STRATEGY
Data-based business management
- Work in harmony with the strategy by linking your vision with the operational tasks.
- Answer data-driven questions easily, such as: Have I achieved my goals or reached specific target audiences? Did the content perform and did the individual topics run well? Which products contribute to our overarching strategy?
- Use new insights for format development to process optimization
GOALS
Keep an eye on long- and short-term goals
- Set goals together, visualize them, and connect your goal sets with products and offerings
- Goals Pyramid: Create a goals pyramid for your offerings and formats based on the Objectives and Key Results (OKR) method, and quickly recognize how the lower levels contribute to the upper ones
- Build a shared understanding within your company of how you collectively implement the strategy and achieve your goals
KPIs
Monitoring based on performance indicators
- Derive your Key Performance Indicators (KPIs) from strategic goals and thus establish a monitoring system based on strategic and operational metrics
- Create a clear workflow for strategies and goal-setting, and establish monitoring and data utilization in your company
- Continuously and measurably assess which content contributes to the overarching goals
ANALYSIS
Understand target audiences and content performance
- Reach from TV or radio, social media data, or Google Analytics: We link your data from different sources in a central database
- With the help of easily understandable visualizations and dashboards, you intuitively recognize what moves your target audiences and what trends are emerging
- Exactly the information you need: Analyze individual stories or topics, or check the performance of products or teams
PLANNING
Data-based for better decisions
- Learn how to better engage your target audiences and incorporate the insights back into the planning
- Know what’s coming tomorrow: Recognize trends early and effortlessly with the help of data analytics and AI
- Optimize processes and engagement strategies based on data
Real use case
How we collaborate with the German broadcaster WDR’s data unit to combine and visualize data? We support them in building a data lakehouse and jointly develop a data foundation for metrics and dashboards to benefit from big data and cross-media reach measurement.
YOUR NEXT STEP
Discover how Newsmind Insight can support your company
Do you want to make your processes around strategy and analysis more efficient? Just have a chat with us. Of course, it’s free. In 30 – 60 minutes, we talk informally about your requirements, wishes, and challenges. Find out what possibilities Newsmind Insight opens up for your company.
