Do our productions and content contribute to our strategic goals? What can we learn from usage and reach measurements? And is our corporate management based on key performance indicators? These are important questions for management, but also for all digital strategists, format developers, and content specialists. Newsmind Spectrum provides the answers: a central OKR tool for media and companies that combines strategy and analysis with operational work.
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“A content analysis that links KPIs with the overarching strategy? This means real corporate control with data-driven decisions. With Newsmind Insight, media companies can accelerate the digital transformation towards a data-driven organization and achieve their goals with comprehensive knowledge about target audiences and content.”
Jochen SchonCEO Convit GmbH
Understand, plan, and decide data-driven.
Efficiently shape your processes around strategy and analysis: With Newsmind Insight, you connect the linear world with the digital one. Set goals and KPIs, linking your strategy to operational work. Visually presented, you can identify in the data from various sources which decisions to make and how to effectively engage your target audiences.
STRATEGY
Data-driven business management
- Work in line with the strategy by linking your vision to operational tasks
- Answer questions such as: Have I achieved my goals or reached specific target groups? Did the content perform well and how did the individual topics fare? Which products contribute to our overall strategy?
- Use new insights for format development and process optimization
GOALS
Keep an eye on long- and short-term goals
- Set goals together, visualize them, and link your goals to products and offers.
- Goal pyramid: Create a goal pyramid for your offerings and formats based on the Objectives and Key Results (OKR) method and quickly see how the lower levels contribute to the upper ones
- Build a common understanding within your company of how you will implement the strategy and achieve your goals together.
KPIs
Monitoring based on performance indicators
- Derive your key performance indicators (KPIs) from your strategic goals and establish a management system based on strategic and operational metrics
- Create a clear workflow for strategies and objectives and establish monitoring and data usage in your company
- Continuously and measurably check which content contributes to the overarching goals
ANALYSIS
Understand target audiences and content performance
- Reach from TV or radio, social media data, or Google Analytics: we link your data from different sources in a central database
- With the help of easy-to-understand visualizations and dashboards, you can intuitively identify what motivates your target groups and which trends are emerging
- Exactly the information you need: Analyze individual stories or topics, or review the performance of products or teams
PLANNING
Data-based for better decisions
- Learn how to better engage your target groups and incorporate insights back into your planning
- Know what tomorrow will bring: Identify trends early on with the help of data analytics and AI, and do so effortlessly
- Optimize processes and engagement strategies based on data
In practice
How we collaborate with the German broadcaster WDR’s data unit to combine and visualize data? We support them in building a data lakehouse and jointly develop a data foundation for metrics and dashboards to benefit from big data and cross-media reach measurement.
Your next step
Learn how Newsmind Spectrum can support your business
Want to make your strategy and analysis processes more efficient? Just get in touch with us. Free of charge, of course. In 30–60 minutes, we’ll talk about your requirements, wishes, and challenges with no obligation. Find out what opportunities Newsmind Spectrum can open up for your company.
