Whitepaper
With more and more channels, many media companies, editorial teams and content teams will still be faced with the question in 2025: what is the best way to plan a topic for multiple channels such as online, social media, print, YouTube or podcasts? We explain how they should establish a topic-centric way of working and optimize their cross-media processes.

Media houses and communications departments have recognized the importance of true collaboration between different editorial teams. Only without silos and with joint, topic-centered processes can they ensure efficiency and quality in their content creation. But how can this be achieved in day-to-day work?
In our free white paper, we show how media companies create the conditions for cross-editorial collaboration. Learn more about:
- Which challenges editorial teams are facing
- How cross-media topic planning looks in practice
- Why single-source publishing and topic-centered work make sense – and how do they work?
- How software can support processes from planning to publication – and even improve these workflows

Do you want to know more? Then simply have the whitepaper sent to you via email.