Connect the linear world with the digital. Set goals, utilize data from various sources, and link your strategy with operational work to achieve results and effectively engage your target audiences.
Digital platform for strategy and analysis
- Establish an audiences-first mindset and understand target audiences
- Define, review, and achieve collective goals
- Measure KPIs and engagement, and work with your data
- Recognizing trends and making data-driven decisions
From strategy to editorial planning and analysis
Develop a holistic strategy
Define goals together, visualize them and link your target sets to products and offers. Continuously check which ideas contribute to your goals and get a clear workflow around your strategies and objectives.
Utilize a goal-setting framework
Are you different teams with heterogeneous tasks and products? But you are all working towards a specific goal. Create a target pyramid for your offers and formats based on the Objectives and Key Results (OKR) method and quickly recognize how the lower levels contribute to the upper levels and how you implement the strategy together and achieve your goals.
Detect topics and trends using AI
What moves your target group? How has past content been received? What trends are emerging along the way? Establish monitoring and data usage in your company and use AI and data analytics to find out today what will be popular tomorrow.
Utilize insights for further planning
Reach, engagement, social media data or Google Analytics? We link your data from different sources and create simple visualizations and dashboards for you. Intuitively identify what is important for planning and engagement strategies and how you can better reach your target groups.
The platform adapts to your processes
What do you want to achieve? What is planned? What data do you want to include? We create exactly the right tool for your workflows and structures. Newsmind Spectrum is completely configurable. Talk to us now about your requirements.
Do you want to make your processes around strategy and analysis more efficient and finally work effectively with data?
Reach out to us and ask us your questions. Of course, it’s free. In 30 – 60 minutes, we’ll talk informally about your requirements, wishes, and challenges. We’ll personally show you the possibilities Newsmind Spectrum offers to your company.
