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Editorial planning for corporate newsrooms and content teams

Consistent communication on all channels – whether internally on the intranet or externally from online to social to press relations: Newsmind Stories optimizes the workflows around the content work of editorial teams, PR and marketing departments in companies and NGOs.

Corporate Newsroom

“Implementing topics is becoming increasingly complex. This is ensured by the flood of information from a wide variety of sources as well as the increasing number of channels to be played. No single department can monitor and create everything manually. The challenge is to communicate in a uniform manner and to work efficiently at the same time. And with Newsmind Stories we achieve this. We now have a digital, topic-centered approach and can plan, develop and even publish together - without the chaos of versions or duplication of work.”

Judith GeukingContent Strategin, mehrinhalt.eu

Cross-media process

Use Newsmind Stories as your central system for editorial planning. Bundle all topics and workflows in one place: without silos, versions and detached stories. Maintain an overview from planning to publication, standardize your communication and create relevance for the channels and target groups.

THEMENPLANUNG

Keep track of external and internal communication

  • Digitize your editorial conference and give teams uniform access to resources such as information, topics, tasks and materials.
  • Organize around topics that you plan together in a media-neutral way and then create in a media-specific way – without having different messaging.
  • Use different views such as calendars or Kanban lists to create your editorial plan clearly.
  • Form topic teams to manage responsibilities and accountabilities.
  • Always keep track of status, appointments, tasks and publications with individual dashboards.
  • Topic Spotting: Do you need inspiration for topic planning and want to avoid missing trends? Use our AI: Upon request, it automatically monitors connected sources such as social media, news portals, or competitors, sorting relevant topics in advance.
Themenplanung
REDAKTION

One message across all channels

  • Whether online, print or video channel: Thanks to the topic-centered process, you can produce your content for different channels with a consistent message.
  • Work on topics cross-editorially and implement them quickly as media-specific stories – transparently and efficiently.
  • Use a central planning document with an edit function to develop stories intuitively and in line with the target group – taking the superordinate subject as a guideline.
  • If desired: An integrated AI can help you summarize or generate posts or articles to save time and provide initial ideas.
  • Don’t worry about the format, the software will take care of that for you during the publication process.
  • Connect a MAM or use the integrated asset management system to organize files in a media-neutral way and reuse content easily.
KOLLABORATION

Work together across channels and departments

  • One platform for everyone: Work effectively with other departments such as Marketing, PR or HR and exchange ideas on individual topics or stories in the chat.
  • No more revision chaos: centralized data storage gives everyone access to the same materials and speeds up the review and approval process.
  • Individual dashboards, lists and roles clearly show you what is important for your work. You can also use the filter and sort functions to easily find what you are looking for.
  • Set up different views such as Kanban or calendar to map your individual content processes.
PUBLIKATION

Fast publication processes - internal and external

  • Intranet, social media, website or print? Publish finished content to the right channels with just a few clicks.
  • Newsmind Stories seamlessly integrates CMS systems or social media platforms such as LinkedIn or Instagram.
  • Don’t want to publish directly? Simply export finished content to your own distribution systems.
  • Customize the system to your processes thanks to many configuration options and possible use cases.
  • You can use the platform as a complete solution or integrate your existing systems and connectors.
MONITORING

Media monitoring and analytics

  • Understand what moves your target group and which topics are relevant.
  • Recognize trends on the side: Our AI automatically monitors your sources such as social media, news portals or the competition and pre-sorts relevant topics into streams for you.
  • Are you working on a topic and would like to know whether there are already publications on other websites? Newsmind Stories shows you with one click what is available on other sites.
  • Let the system monitor the hashtags or brand names that are important to you. This way you can also monitor what is being said about your own company.
  • Coming Soon: Reach and engagement measurements let you know directly what has performed. To do this, we combine the various data sources from your website, social media and other sources – and you can use the key figures to strategically plan your content.
    THEMENPLANUNG

    Keep track of external and internal communication

    • Digitize your editorial conference and give teams uniform access to resources such as information, topics, tasks and materials.
    • Organize around topics that you plan together in a media-neutral way and then create in a media-specific way – without having different messaging.
    • Use different views such as calendars or Kanban lists to create your editorial plan clearly.
    • Form topic teams to manage responsibilities and accountabilities.
    • Always keep track of status, appointments, tasks and publications with individual dashboards.
    • Topic Spotting: Do you need inspiration for topic planning and want to avoid missing trends? Use our AI: Upon request, it automatically monitors connected sources such as social media, news portals, or competitors, sorting relevant topics in advance.
    Themenplanung
    REDAKTION

    One message across all channels

    • Whether online, print or video channel: Thanks to the topic-centered process, you can produce your content for different channels with a consistent message.
    • Work on topics cross-editorially and implement them quickly as media-specific stories – transparently and efficiently.
    • Use a central planning document with an edit function to develop stories intuitively and in line with the target group – taking the superordinate subject as a guideline.
    • If desired: An integrated AI can help you summarize or generate posts or articles to save time and provide initial ideas.
    • Don’t worry about the format, the software will take care of that for you during the publication process.
    • Connect a MAM or use the integrated asset management system to organize files in a media-neutral way and reuse content easily.
    KOLLABORATION

    Cross-channel and cross-departmental collaboration

    • One platform for everyone: Work effectively with other departments such as Marketing, PR or HR and exchange ideas on individual topics or stories in the chat.
    • No more revision chaos: centralized data storage gives everyone access to the same materials and speeds up the review and approval process.
    • Individual dashboards, lists and roles clearly show you what is important for your work. You can also use the filter and sort functions to easily find what you are looking for.
    • Set up different views such as Kanban or calendar to map your individual content processes.
    PUBLIKATION

    Fast publication processes - internal and external

    • Intranet, social media, website or print? Publish finished content to the right channels with just a few clicks.
    • Newsmind Stories seamlessly integrates CMS systems or social media platforms such as LinkedIn or Instagram.
    • Don’t want to publish directly? Simply export finished content to your own distribution systems.
    • Customize the system to your processes thanks to many configuration options and possible use cases.
    • You can use the platform as a complete solution or integrate your existing systems and connectors.
    MONITORING

    Media monitoring and analytics

    • Understand what moves your target group and which topics are relevant.
    • Recognize trends on the side: Our AI automatically monitors your sources such as social media, news portals or the competition and pre-sorts relevant topics into streams for you.
    • Are you working on a topic and would like to know whether there are already publications on other websites? Newsmind Stories shows you with one click what is available on other sites.
    • Let the system monitor the hashtags or brand names that are important to you. This way you can also monitor what is being said about your own company.
    • Coming Soon: Reach and engagement measurements let you know directly what has performed. To do this, we combine the various data sources from your website, social media and other sources – and you can use the key figures to strategically plan your content.
    In der Praxis

    Optimized processes for content teams

    Is the digital editorial and topic planning with Newsmind Stories also made for content teams in corporate communications? Of course, because here too, editorial, marketing, PR and HR work hand in hand for consistent stories. To ensure that a corporate newsroom runs efficiently with so many sources and channels, more and more teams are relying on the right digital support. This also applies to our own marketing team.

    To the use case

    YOUR NEXT STEP

    Get insights into the software.

    In a personal demo, we show you our newsroom software, Newsmind Stories, and discuss your individual requirements and questions with you. Free and non-binding. Simply schedule an appointment with us.

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