What does it actually mean to build your reach organically? Organic reach means growth in visibility, readers, clicks and likes, for example, and ultimately growth in potential customers that companies reach naturally with their content – in other words, through their own efforts. But how do the media know where their audience is and what content resonates? And how can they gain insights for more reach, despite fewer resources and time pressure? We take a closer look at this in the white paper “Increase your reach”. Not only do we discuss important considerations and questions that editorial teams need to ask themselves, but we also provide practical tips on how editorial teams and media can gain an overview of the media landscape and audience insights – from cross-platform, available audience measurement data to community management.
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