Whitepaper
How to grow your audience with just the right content, in the right place, at the right time
What does it actually mean to build your reach organically? Organic reach means, for example, growth in visibility, readers, clicks and likes, and ultimately growth in potential customers that companies reach naturally with their content – i.e. through their own efforts.
But how do the media know where their audience is and what content is being received? And how can they gain insights for more reach, despite fewer resources and time pressure? We take a closer look at this in the white paper “Building reach”.
As well as discussing key considerations and questions that editorial teams need to ask themselves, we also provide practical tips on how editorial teams and media can get an overview of the media landscape and audience insights – from cross-platform, available audience measurement data to community management.
In the whitepaper:
- Strategies for increased reach
- Target group analysis and content planning
- Useful analysis tools
- How effective content distribution helps
- The influence of community building on reach
Do you want to know more? Then simply receive the white paper free of charge by e-mail: