How can broadcasters plan their program portfolios more strategically? This was also the question at German broadcaster Hessischer Rundfunk (hr). The broadcaster aims to fulfill its public service mission even more effectively and wants to align its content more closely with audience needs.
To further develop the broadcaster, a central portfolio management structure was established back in 2023. Now, it’s gaining even more support: under the project name “Angebotswelt”, hr is working with a tool provided by Convit.
Implement cross-media strategies
Convit’s platform enables data-driven analysis in media production and helps teams at hr to
- systematically organize its cross-media offerings,
- define and track strategic goals,
- conduct audience analyses,
- evaluate usage data,
- and plan program budgets.
At the core is the monitoring of goals and outcomes across cross-media units, enabling hr to gain quick insights into its programming and audiences and to act accordingly.
Easily connecting all data for greater efficiency
Thanks to EbuCorePlus, an open-source data model for media organizations defined by members of the European Broadcasting Union, we can represent all value-creating activities of media companies and their audiences. This makes it easy to compare content and metadata. To achieve this, we connect different data pools and map every stage of the media process — from strategy and production orders to creation, the finished product, and publication. Whether it’s an Instagram post or a full-length film, everything is captured. This approach enhances connectivity within digital media workflows and provides a structured overview for better planning.
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