Data processing by social networks
We maintain publicly accessible profiles on social networks. You can find the individual social networks we use below.
Social networks such as Facebook, Twitter, etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media presence triggers numerous data protection-related processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be recorded if you are not logged in or do not have an account with the respective social media portal. In this case, this data is collected, for example, via cookies that are stored on your end device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, you can be shown interest-based advertising inside and outside of the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are logged in or were logged in.
Please also note that we cannot trace all processing procedures on the social media portals. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media portals. You can find details on this in the terms of use and data protection regulations of the respective social media portals.
legal basis
Our social media appearances should ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g. consent within the meaning of Art. 6 Para. 1 lit. a DSGVO).
Controller and assertion of rights
If you visit one of our social media presences (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can exercise your rights (information, correction, deletion, restriction of processing, data portability and complaints) both against us as well as the operator of the respective social media portal (e.g. vs. Facebook).
Please note that despite the joint responsibility with the social media portal operators, we do not have full influence on the data processing operations of the social media portals. Our options are largely based on the corporate policy of the respective provider.
Storage period
The data collected directly by us via the social media presence will be deleted from our systems as soon as you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Saved cookies remain on your end device until you delete them. Mandatory legal provisions – esp. Retention periods – remain unaffected.
We have no influence on the storage period of your data, which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their data protection declaration, see below).
Social networks in detail
We use the short message service Twitter. The provider is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
You can adjust your Twitter data protection settings independently in your user account. To do this, click on the following link and log in: https://twitter.com/personalization .
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html .
Details can be found in Twitter’s privacy policy: https://twitter.com/de/privacy .
We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. Details on how they handle your personal data can be found in the XING data protection declaration: https://privacy.xing.com/de/datenschutzerklaerung .
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you would like to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs .
Details on how they handle your personal data can be found in LinkedIn’s data protection declaration: https://www.linkedin.com/legal/privacy-policy .
We also have a presence on Facebook. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
The following applies to data processing by Facebook: If you visit our Facebook page while you are logged into your Facebook account, Facebook can assign the visit to your user account. Even if you are not logged in or do not have an account, data such as your IP address may be collected.
Please note that we do not have complete control over data processing by Facebook. For more information on the processing of your data by Facebook, please refer to Facebook’s privacy policy at:https://www.facebook.com/privacy/explanation.
We have a profile on Instagram. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Instagram”).
When you visit our Instagram page, data such as your IP address or information about your interactions may be collected. This data processing is the responsibility of Instagram.
For details on how Instagram processes your data and how to exercise your rights, please visit Instagram’s privacy policy at: https://help.instagram.com/519522125107875.
