Insights have long been part of the daily work of social media teams. Platforms such as Instagram, Facebook and TikTok offer native, integrated analytics functions that media professionals can use to find out how content is received by the target group or what new trends are currently emerging. Data on specific posts, stories or videos is therefore available on each individual platform.
For cross-media editorial teams, however, this means that in order to analyze their work on different channels, they have to switch between quite a few platforms and can rarely combine data. Analytics is therefore far removed from actual content planning. We have now integrated Social Media Insights directly into our editorial system Newsmind Stories so that the insights are generated where the planning and work takes place. Planning, creation and analytics: all in one system.
Analysis of cross-media usage data
Anyone who wants to work based on data can now do so directly in Newsmind Stories via interactive dashboards: without information gaps or switching between many tools. This allows strategy and operational work to be combined directly. We offer the following key figures via the new social media analytics feature:
- Engagement tracking: Get precise insights into interactions (likes, shares, comments) – daily or cumulatively.
- Impressions and followers: Recognize how many accounts your content reaches, how your follower numbers are developing and who your followers actually are.
- Audience analysis: Understand your target group better through behavioral trends.
- Performance trends: Identify which content performs best and optimize future posts.
Particularly helpful: managers can easily filter by team, platform, accounts and time periods and thus make user-defined comparisons. This makes it possible to understand at a glance how performance was compared to the previous month or which channel performed best.
And if new channels or accounts are connected to the platform, they automatically appear in the analysis view without having to reconfigure or update the dashboard.
More control over all platforms
Which content is well received where – and where perhaps not? Which topics or which formats might bring even more growth and reach? And which channels are not yet contributing to our goals? By integrating various platforms into Newsmind Stories, editorial teams can track the performance of different social media channels clearly on a dashboard and incorporate the results into their planning even more easily. This not only saves teams a lot of time, but also gives them more control over their content.
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