{"id":17326,"date":"2025-01-06T12:35:06","date_gmt":"2025-01-06T11:35:06","guid":{"rendered":"https:\/\/convit.de\/editorial-calendar-and-planning-definition-strategies-and-recommendations"},"modified":"2026-03-31T13:46:41","modified_gmt":"2026-03-31T11:46:41","slug":"editorial-calendar-and-planning-definition-strategies-and-recommendations","status":"publish","type":"post","link":"https:\/\/convit.de\/en\/editorial-calendar-and-planning-definition-strategies-and-recommendations","title":{"rendered":"Editorial planning: definition, approaches and practical recommendations"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”none” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” bg_color=”#ffffff” scene_position=”center” top_padding=”0″ bottom_padding=”6%” top_padding_tablet=”8%” bottom_padding_tablet=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.5″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-4-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”10px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” zindex=”100″ gradient_direction=”left_t_to_right_b” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_column_text css=”” text_direction=”default”]The editorial calendar is one of the most important tools for newsroom employees and content teams. Because wherever content is involved, it needs to be structured and clearly distributed across the different communication channels. While journalistic newsrooms are often confronted with an overload of topics, content marketing teams may sometimes face the opposite challenge: a lack of topics. That\u2019s why it\u2019s essential to create an editorial plan where editors capture their planning: which topics will they work on in the coming days, weeks, and months? When will they publish? Needless to say, editors can use standard tools such as Excel. However, this approach reaches its limits. Especially when editorial planning also needs to automatically take information from various digital sources into account. The solution: editorial planning. But what is best practice? Which methods are useful?[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_lottie trigger_type=”play” mobile_func=”default” loop=”true” trigger_offset=”0.00,100.00″ frame_constraint=”0.00,100.00″ alignment=”center” preserve_aspect_ratio=”xMidYMid meet” json_url=”https:\/\/assets9.lottiefiles.com\/private_files\/lf30_bu8dvacv.json”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”90px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”3%” constrain_group_1=”yes” bottom_padding=”3%” top_padding_tablet=”6%” constrain_group_3=”yes” bottom_padding_tablet=”6%” top_padding_phone=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”about” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Content of this page<\/h2>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” 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alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Creating an editorial plan – what are the different approaches?” url=”#ansaetze”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”What information belongs in an editorial calendar?” url=”#redaktionsplan”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Step by step guide for the editorial plan” url=”#schritte”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” 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What is editorial planning?<\/h3>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”” text_direction=”default”]Editorial planning is the strategic backbone of successful content and communication work.<\/strong> She translates goals and ideas into a concrete plan\u2014with clear objectives, responsibilities, and timelines. This helps teams maintain an overview, avoid duplication of effort, and publish on a regular basis rather than on an ad hoc basis. Good planning creates transparency, identifies gaps, and ensures that content is produced in a targeted and efficient manner. It\u2019s not something you can just whip up on the fly. Every media company has different requirements, depending on publication frequency, team size, and content focus. That\u2019s why editorial boards should work with their teams to clarify a series of strategic questions<\/strong> in advance:[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”3%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” pointer_events=”all” icon_iconsmind=”iconsmind-Search-People” icon_size=”40″ margin_bottom=”30″][vc_column_text css=”” text_direction=”default”]\n

Target audience: who do I want to reach?<\/h4>\n

In the corporate newsroom<\/a> in particular, but also in a journalistic environment, employees are well advised to know their target group precisely. What are they interested in? What are their pain points? What challenges are they struggling with? What goals are they pursuing?[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” pointer_events=”all” icon_iconsmind=”iconsmind-Archery-2″ icon_size=”40″ margin_bottom=”30″][vc_column_text css=”” text_direction=”default”]\n

Goal: what do I want to achieve?<\/h4>\n

Audience definition usually goes hand in hand with a clear objective. Content can inform, explain, or entertain. It can also raise awareness, generate leads, or support customer acquisition. What matters is being clear about the purpose behind each piece of content.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”3%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” pointer_events=”all” icon_iconsmind=”iconsmind-Twitter” icon_size=”40″ margin_bottom=”30″][vc_column_text css=”” text_direction=”default”]\n

Channel: where do I reach my audience?<\/h4>\n

Content needs to be available where the audience actually is. That means choosing the right touchpoints and adapting content to channel-specific conventions. Articles, videos, and audio pieces differ in how they work on a website, in print, or on social media<\/a>. This needs to be reflected in editorial planning<\/strong>.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” pointer_events=”all” icon_iconsmind=”iconsmind-File-ClipboardTextImage” icon_size=”40″ margin_bottom=”30″][vc_column_text css=”” text_direction=”default”]\n

Format: how should the content be prepared?<\/h4>\n

The same topic can require very different formats depending on channel and audience. Blogs work best with text, YouTube needs video, Instagram relies on strong visuals and short vertical clips. Understanding and respecting these formats is essential.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”3%” bottom_padding=”6%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”iconsmind” icon_style=”soft-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” pointer_events=”all” icon_iconsmind=”iconsmind-Light-BulbLeaf” icon_size=”40″ margin_bottom=”30″][vc_column_text css=”” text_direction=”default”]\n

Ideas: what do I want to communicate?<\/h4>\n

In practice, a story-centric approach<\/strong> works best. Start with a channel-independent topic plan <\/a>and then feed those topics into the editorial calendar. This makes it easier to adapt stories across channels and formats, saves time, and improves coordination within the team.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”3%” top_padding_tablet=”3%” constrain_group_3=”yes” bottom_padding_tablet=”3%” top_padding_phone=”6%” bottom_padding_phone=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”definition” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” highlight_color=”#00bbff” style=”half_text” text_direction=”default”]\n

What is an editorial plan<\/em>?<\/h2>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”” text_direction=”default”]An editorial plan<\/strong> is the central control element for editorial teams. It brings together all relevant information related to content publishing and helps structure and schedule publications. Whether in a newsroom<\/a> or in content marketing, a well-designed editorial plan creates clarity and supports efficient workflows. <\/p>\n

It includes more than just topics and publication dates. Responsibilities and key workflow steps are part of it as well. Depending on publishing frequency \u2014 in journalistic newsrooms often dozens or even hundreds of items per day \u2014 planning can quickly become complex. This makes clearly defined, practical processes all the more important. <\/p>\n

Many editorial teams plan several months ahead. That\u2019s why the term editorial calendar<\/strong> is commonly used. Fixed topics and recurring series form the backbone, while flexible slots leave room for breaking news and timely developments. This keeps coverage current and responsive. <\/p>\n

Unexpected events are part of the job, too. Good editorial planning<\/strong> remains adaptable and incorporates recurring occasions such as public holidays or industry events. This allows teams to prepare and activate relevant content at the right moments. <\/p>\n

In short, an editorial plan is more than a list<\/strong>. It\u2019s the strategic tool media organizations rely on to work in a structured, flexible, and goal-oriented way. And most importantly, there is no single \u201cright\u201d way to create an editorial plan.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”3%” top_padding_tablet=”6%” top_padding_phone=”6%” constrain_group_5=”yes” bottom_padding_phone=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”ansaetze” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Creating an editorial plan – what are the different approaches?” font_container=”tag:h3|font_size:42|text_align:left|line_height:1.1″ use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”30″][vc_row_inner column_margin=”90px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]There are different approaches to creating an editorial plan<\/strong>, which differ in terms of their complexity. And while a good editorial plan provides structure in any form, without the right tool, implementation can quickly become confusing. <\/strong>It is therefore worth taking a closer look at the various approaches to editorial planning and the appropriate tools.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f7f7f7″ background_color_opacity=”1″ background_color_hover=”#e0e0e0″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” highlight_color=”#00bbff” style=”half_text”]\n

Paper-based<\/em> editorial planning<\/strong><\/h4>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Especially when teams in a corporate newsroom<\/a> are creating their first editorial plan, it can make sense to start with a small-group brainstorming session. And yes, pen and paper still have their place when capturing initial ideas in a kickoff or workshop. Ideally, an interdisciplinary team uses a flip chart and Post-its to collect ideas and cluster them as needed. The results of this analog topic planning are often quite strong, even though a media break is inevitable. In the end, the ideas still need to be transferred into a digital editorial plan<\/strong>. <\/p>\n

Tip:<\/strong> Instead of physical Post-its, teams can start with simple digital planning using boards and lists, for example in Trello. This allows brainstorming and topic planning to happen digitally from the start.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f7f7f7″ background_color_opacity=”1″ background_color_hover=”#e0e0e0″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” highlight_color=”#00bbff” style=”half_text”]\n

Editorial planning with Excel & spreadsheets<\/em><\/strong><\/h4>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]A simple solution for editorial teams that do not want a large software overhead remains the classic editorial calendar with Excel spreadsheets or Google Sheets. If these are accessible as an editorial plan via the browser for all authorized users, several employees can work with the plan in parallel and the editorial planning remains flexible to a certain extent. Excel can provide a clear structure, but becomes inflexible if the complexity increases.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f7f7f7″ background_color_opacity=”1″ background_color_hover=”#e0e0e0″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” highlight_color=”#00bbff” style=”half_text”]\n

Editorial planning within a content management system<\/em><\/strong><\/h4>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Some content management systems (CMS) support simple to-do lists that can be used for planning. Content is typically planned in shorter cycles, such as weekly or biweekly. Admittedly, these lists don\u2019t replace professional content planning<\/a>. Still, they can be very useful for assigning tasks or review jobs to individuals, organizing deadlines, and checking off completed work.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#f7f7f7″ background_color_opacity=”1″ background_color_hover=”#e0e0e0″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” highlight_color=”#00bbff” style=”half_text”]\n

Editorial planning with a professional editorial planning tool<\/em><\/strong><\/h4>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Many editorial offices combine the methods mentioned, wanting to plan for the long term but also wanting to leave room for spontaneous content. In order to be able to work with all events, volumes of information and the number of information sources \u2013 from established sources such as news agencies, research networks, press spokespersons, event portals and authorities to the personal contacts and research of their own editors and social media posts<\/a> \u2013 modern editorial offices rely on software for their topic and editorial planning. The right software helps to keep an eye on topics and deadlines, assign responsibilities and manage content efficiently. It is important that the tool can be seamlessly integrated into the daily work routine and reduces the workload. Editorial systems<\/a> with integrated AI are particularly good at taking work off your hands. An AI-based editorial planning tool such as Newsmind Stories<\/a>, for example, not only monitors countless digital sources and streams. It also pre-sorts the incoming reports, summarizes them in topic clusters and finds topics and trends on the fly.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,187,255,0.05)” scene_position=”center” top_margin=”10%” bottom_margin=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column top_padding_desktop=”5%” constrain_group_100=”yes” bottom_padding_desktop=”5%” right_padding_desktop=”8%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_highlighted_text scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” text_direction=”default” custom_font_size=”28px” font_size_tablet=”22.4px” font_size_phone=”22.4px” font_line_height=”34px”]\n

Is Newsmind Stories<\/em> the right software for your team?<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Find out on two pages how Convit and Newsmind Stories can optimize your newsroom and why working with us is worthwhile.[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”see-through” button_color_2=”extra-color-gradient-1″ icon_family=”none” text=”Request checklist” url=”https:\/\/convit.de\/en\/is-newsmind-stories-the-right-software-for-your-team#checkliste”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_blank” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”18352″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”small_depth” image_loading=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”20px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” bottom_margin=”-1%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#f2f2f2″ column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_highlighted_text scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” text_direction=”default” custom_font_size=”28px” font_size_tablet=”22.4px” font_size_phone=”22.4px” font_line_height=”34px”]\n

Is Newsmind Stories<\/em> the right software for your team?<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Our checklist will help you to check what your requirements are and whether Newsmind Stories is the right solution for your team.[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”see-through” button_color_2=”extra-color-gradient-1″ icon_family=”none” text=”Request checklist” url=”https:\/\/convit.de\/en\/is-newsmind-stories-the-right-software-for-your-team#checkliste”][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” top_margin_phone=”15%” left_margin_phone=”8%” right_margin_phone=”12%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_blank” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”18352″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”5px” box_shadow=”small_depth” image_loading=”default”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#2c2c2c” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”redaktionsplan” row_name=”Sign Up Steps” overlay_strength=”0.3″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_position=”top” bg_image_animation=”none” shape_type=”waves” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”6%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” highlight_color=”#00bbff” style=”half_text” custom_font_size=”46px” font_size_tablet=”34.5px” font_size_phone=”34.5px” font_line_height=”56px” text_direction=”default”]\n

What information belongs in an editorial calendar<\/em>?<\/h3>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]A variety of aspects need to be taken into account when planning editorial work \u2013 from ideas and events to tasks and deadlines to responsibilities and accountabilities<\/strong>. The following applies: Good planning is half the battle. Ideally, the editorial plan should be so well developed that one look at it is enough to know which topics are to be published in three or five months\u2019 time. It is therefore advisable to take the following information into account when content teams create an editorial plan:[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][nectar_icon_list animate=”true” color=”default” direction=”horizontal” columns=”3″ icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477631-9″ header=”(Working) title” text=”Every post should be clearly named. It does not have to be the title under which a content piece will later appear. A provisional working title is sufficient. It should be specific enough to make it easy to distinguish one planned piece of content from another. ” tab_id=”1774942477631-8″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477639-7″ header=”Content” text=”The title does not necessarily indicate the content of a contribution. It is therefore advisable to record the key points of the content of an article during editorial planning. ” tab_id=”1774942477640-0″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477642-8″ header=”Sources” text=”Indicating the sources and existing materials that the author or producer of an article may use makes the work much easier.” tab_id=”1774942477643-4″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477650-8″ header=”Publication date” text=”It is also essential to know when an article is to be published.” tab_id=”1774942477650-4″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477656-7″ header=”Deadlines” text=”The publication date results in various deadlines, for example for the creation of the first draft, for the approval process and for the actual finalisation. What kind of deadlines – and how many – vary depending on the newsroom in question. ” tab_id=”1774942477657-9″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477660-4″ header=”Format” text=”Not all formats are equally suitable for all topics. It is advisable to specify in the editorial plan the format in which a particular topic is to be prepared. ” tab_id=”1774942477660-5″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477667-4″ header=”Scope” text=”Depending on the format, it may make sense to use characters or words for a text or seconds or minutes for a video as part of the editorial planning.” tab_id=”1774942477667-5″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477674-0″ header=”Person responsible” text=”Who writes a text? Who produces a video? Who supplies the images? Who is responsible for proofreading and approval? This and other personal information should not be missing in an editorial calendar. ” tab_id=”1774942477674-5″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477682-9″ header=”Category” text=”Newspapers are divided into sections, and blogs also often have different subject areas. To avoid confusing topics from the very beginning, it is advisable to allocate the planned content to the appropriate sections during editorial planning. ” tab_id=”1774942477682-2″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477686-2″ header=”Medium of publication” text=”You can't publish an article without specifying which channel it should be published in – from newspapers and magazines to online portals, blogs and newsletters to social media – and many others.” tab_id=”1774942477686-8″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477695-7″ header=”Keywords and hashtags” text=”If an article is to appear online, it is advisable to include suitable keywords in the editorial plan. If optimised accordingly, texts and videos have the chance of a good search engine ranking. Hashtags increase the findability of content in social media. ” tab_id=”1774942477695-8″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477699-6″ header=”Links” text=”Links are just as indispensable in the online sector. This allows users to be guided through a topic in a targeted manner, which increases the length of time spent on the site. Providing suitable links is already part of editorial planning. ” tab_id=”1774942477699-3″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477706-0″ header=”Call-to-Action” text=”In content marketing in particular, it is advisable to place a motivating call to action at the end of an article. The editorial plan should therefore note how the consumer should behave after reading a text or watching a video. ” tab_id=”1774942477706-6″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477716-9″ header=”URL” text=”If content is to appear on your own website, it is advisable to choose the URL of the respective page in such a way that it is attractive – both for the addressees and for the search engine.” tab_id=”1774942477717-2″][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1774942477725-5″ header=”Synergies” text=”To maximise the benefits of content preparation, it makes sense to reuse content once it has been created. For example, a technical article can be converted into an infographic or a blog post. If you want to recycle content, you should also note the \u2018how\u2019 in your editorial planning. ” tab_id=”1774942477725-6″][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”6%” bottom_padding=”3%” top_padding_tablet=”6%” constrain_group_3=”yes” bottom_padding_tablet=”6%” top_padding_phone=”6%” constrain_group_5=”yes” bottom_padding_phone=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”schritte” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Step by step guide for the editorial plan” font_container=”tag:h3|font_size:42|text_align:left|line_height:1.1″ use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”30″][vc_column_text css=”” text_direction=”default”]Creating an editorial plan is a multi-stage process: from \u201cputting it together\u201d to \u201cmonitoring\u201d.[\/vc_column_text][image_with_animation image_url=”2871″ image_size=”full” max_width=”75%” max_width_mobile=”110%” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”6%” top_padding_tablet=”6%” constrain_group_3=”yes” bottom_padding_tablet=”6%” top_padding_phone=”6%” constrain_group_5=”yes” bottom_padding_phone=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”tool” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”How does an editorial planning tool support you?” font_container=”tag:h4|font_size:42|text_align:left|line_height:1.1″ use_theme_fonts=”yes” css=””][divider line_type=”No Line” custom_height=”20″][vc_column_text css=”” text_direction=”default”]Especially for editorial teams and newsrooms that draw input from a wide range of sources \u2014 including digital ones \u2014 a web-based editorial planning tool <\/strong>is extremely valuable. Sorting through the sheer volume of available information to identify what\u2019s relevant for a specific medium and its audience takes time. At the same time, teams need to keep track of all topics and stories to avoid version chaos or duplicate work. It\u2019s obvious that this can no longer be managed with Post-its or simple lists. An editorial planning tool reduces last-minute stress, improves internal coordination, and strengthens editorial focus. Strategic planning leads to greater efficiency \u2014 and creates more room for creative ideas. <\/p>\n

Teams looking for even more support are now turning to AI-powered systems<\/strong>. Traditional editorial planning tools quickly reach their limits when dealing with millions of data points from dozens of sources<\/strong>. This is where AI-based editorial planning tools can provide real relief. Software like Newsmind Stories<\/a>, for example, automates many repetitive and time-consuming tasks, particularly in research and monitoring. It helps pre-sort news by relevance, highlights similar stories from competitors, and supports content creation with generative AI \u2014 from posts to full articles. <\/p>\n

By the way:<\/strong> in our knowledge hub, you\u2019ll find more insights on AI in journalism<\/a> and practical use cases in action.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”3%” constrain_group_1=”yes” bottom_padding=”3%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” enable_shape_divider=”true” shape_divider_color=”#ffffff” shape_divider_position=”bottom” shape_divider_height=”50%” bg_image_animation=”none” shape_type=”straight_section” gradient_type=”default”][vc_column column_padding=”padding-5-percent” 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column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”10%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading line_reveal_by_space_text_effect=”default” font_style=”h2″ content_alignment=”default” 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Redaktionsplanung \u2013 unser Fazit<\/em><\/strong><\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Newsrooms of all sizes cannot avoid professional editorial planning. The more complex and extensive the requirements in terms of topic planning and editorial planning are, the more indispensable an editorial calendar is. In the hustle and bustle of day-to-day operations, it serves as a support so as not to lose the common thread in content collection, structuring, scheduling, preparation and distribution<\/strong>. In addition, professional editorial planning is needed to optimise the distribution of individual to-dos among the available resources<\/strong>. For all content-specific tasks<\/strong>, an editorial planning tool demonstrates its strength and increases the efficiency of newsrooms on a daily basis.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,187,255,0.05)” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”kontakt” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_highlighted_text text_color=”#2c2c2c” scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out”]\n

Do you want to optimize your content workflows<\/em>?<\/h3>\n[\/nectar_highlighted_text][nectar_highlighted_text text_color=”#2c2c2c” scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out”]Talk to us about your ideas and requirements free of charge and without obligation<\/strong>. Let’s discuss your business case together and show you our solutions at first hand.[\/nectar_highlighted_text][vc_raw_html css=””]W3NpYndwX2Zvcm0gaWQ9IjYiXQ==[\/vc_raw_html][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”20px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_global_section id=”23857″][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”7092″ bg_image_type=”default” bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”4%” bottom_padding=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” enable_gradient=”true” color_overlay=”#e6f9ff” color_overlay_2=”#ffffff” overlay_strength=”0.95″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2.5%” constrain_group_1=”yes” bottom_padding=”2.5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text text_color=”#000000″ scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” custom_font_size=”2em” font_line_height=”1.3em”]\n

More interesting articles<\/em> that you shouldn’t miss<\/h3>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][recent_posts style=”list_featured_first_row” columns=”3″ category=”digitalisierung,newsroom” order=”DESC” orderby=”date” image_loading=”lazy-load” blog_remove_post_date=”true” blog_remove_post_author=”true” blog_remove_post_comment_number=”true” blog_remove_post_nectar_love=”true” posts_per_page=”3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”large” button_style=”see-through” button_color_2=”extra-color-gradient-1″ icon_family=”fontawesome” text=”From our content hub” url=”https:\/\/convit.de\/en\/content-hub” icon_fontawesome=”fa fa-search”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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