{"id":15691,"date":"2024-08-07T09:54:45","date_gmt":"2024-08-07T07:54:45","guid":{"rendered":"https:\/\/convit.de\/how-does-successful-editorial-management-work"},"modified":"2026-03-31T15:05:33","modified_gmt":"2026-03-31T13:05:33","slug":"how-does-successful-editorial-management-work","status":"publish","type":"post","link":"https:\/\/convit.de\/en\/how-does-successful-editorial-management-work","title":{"rendered":"How does successful editorial management work?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]Given the growing number of new market players and the resulting increase in competitive pressure, new demands from readers and listeners, new innovations and rising costs, it is becoming increasingly difficult for media and editorial teams to place their stories successfully. Not only when it comes to the audience, but also within the economic framework. And that means that without good management, even the best story will not reach its destination. This is where editorial management<\/strong> or media management comes into play, centered on resources, the market and the target group. But how do those responsible manage an editorial office in an economically orientated<\/strong> way, but also with people such as the target group and employees in mind<\/strong>? What tasks are involved in editorial management and which tools can help? We take a closer look at how editorial teams produce good content while also knowing how this content is received and how they can best utilize their resources.[\/vc_column_text][divider line_type=”No Line” custom_height=”10px”][image_with_animation image_url=”15221″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”15px” box_shadow=”none” image_loading=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”90px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”3%” constrain_group_1=”yes” bottom_padding=”3%” top_padding_tablet=”6%” constrain_group_3=”yes” bottom_padding_tablet=”6%” top_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”about” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

Contents of this page<\/h2>\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”What is editorial management?” url=”#definition”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”What is the difference to media management?” url=”#medienmanagement”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Tasks: Editorial management is multi-layered” url=”#aufgaben”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Why editorial management?” url=”#warum”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Which methods and tools to use for media organisation?” url=”#methoden”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”How do editorials combine strategy with operative work?” url=”#strategie”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Tip: Combine all data in one software” url=”#daten”][nectar_cta btn_style=”arrow-animation” heading_tag=”p” link_type=”regular” button_color=”default” text_color=”#000000″ button_border_thickness=”0px” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”Simplify editorial management in practice” url=”#praxis”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”zoom-out-reveal” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_lottie trigger_type=”play” mobile_func=”default” loop=”true” trigger_offset=”0.00,100.00″ frame_constraint=”0.00,100.00″ alignment=”center” preserve_aspect_ratio=”xMidYMid meet” json_url=”https:\/\/lottie.host\/183bb198-a414-4c64-975d-4840df911047\/GEFRLdCSJD.json”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,187,255,0.05)” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”definition” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”border-basic” icon_border_thickness=”2px” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-book” icon_size=”40″][split_line_heading line_reveal_by_space_text_effect=”none” font_style=”h2″ content_alignment=”default” mobile_content_alignment=”inherit” animation_type=”line-reveal-by-space” link_target=”_self” text_content=”Definition editorial management:
\nExplained simply” text_direction=”default”][\/split_line_heading][vc_column_text css=”” text_direction=”default”]Simply put, editorial management ensures that everything runs smoothly and effectively\u2014from topic planning to publication. Effective editorial management ensures that teams have the right topics at the right time and coordinates their efforts so that everyone works well together and produces content efficiently. Media management, project management, and program management go hand in hand to both increase revenue and reduce costs.<\/p>\n

This also shows that effective editorial management cannot succeed without data and performance monitoring to achieve editorial goals and promote quality in journalism. Journalism schools offer relevant courses on this topic, such as \u201cEntrepreneurial Journalism<\/a>.\u201d<\/p>\n

But editorial management isn\u2019t just for journalism. Other online editorial teams, as well as corporate internal communications and marketing departments, can also learn a thing or two from this specialized field: after all, every company needs efficient processes for working with content and media. It doesn\u2019t matter whether the organizational structure is hierarchical or not: editorial and media management is important for everyone.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”medienmanagement” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” text_direction=”default”]\n

What is the difference between this and media management<\/em>?<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Media management and editorial management are closely linked and are often used interchangeably. However, some sources distinguish between them based on their journalistic focus: Editorial management tends to focus more on the organization and coordination of editorial content within a media company. The emphasis is on aspects such as topic planning and the strategic direction of products or formats.<\/p>\n

If media management is to be distinguished from editorial management, it often encompasses the overall management of a media company and also focuses on media business administration, including financial management and even sales.<\/p>\n

Whether it is editorial management or media management, however, both concepts complement each other and foster a strategic focus that is becoming increasingly crucial given the current pressures of innovation and competition throughout the media industry.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,187,255,0.05)” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”aufgaben” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” text_direction=”default”]\n

Tasks:<\/em> Editorial management is multifaceted<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]In editorial and media management, a number of different levers and tasks are involved in achieving the goals of an editorial team. They can be the responsibility of an editorial manager or the head of the department, but as more and more editorial offices are being organized without hierarchies, different roles or entire teams can also take on the tasks:[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”1%” constrain_group_1=”yes” bottom_padding=”1%” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” left_padding_phone=”1%” constrain_group_6=”yes” right_padding_phone=”1%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”small_depth” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”]
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