{"id":13694,"date":"2024-03-25T10:53:19","date_gmt":"2024-03-25T09:53:19","guid":{"rendered":"https:\/\/convit.de\/using-ai-technology-for-trends-and-topic-spotting"},"modified":"2025-06-02T14:36:01","modified_gmt":"2025-06-02T12:36:01","slug":"using-ai-technology-for-trends-and-topic-spotting","status":"publish","type":"post","link":"https:\/\/convit.de\/en\/using-ai-technology-for-trends-and-topic-spotting","title":{"rendered":"Using AI technology for trends and topic spotting"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

How editorial teams can use Automated Topic Spotting<\/h2>\n[\/vc_column_text][vc_column_text]When editors have to manually filter, contextualize and evaluate news and events in line with the editorial strategy, topic planning becomes a challenge with the constant flood of information<\/strong>. It raises the question of how this process can be made more efficient in the age of digitalization. One possible answer is “Automated Topic Spotting<\/strong>“.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

What is Automated Topic Spotting?<\/h2>\n[\/vc_column_text][vc_column_text]Automated Topic Spotting is an AI-supported, automated process that enables editors to quickly keep track of new trends in a large number of incoming reports and find relevant topics – without manual research. This is made possible by advances in artificial intelligence (AI), especially generative AI.<\/p>\n

Modern systems can not only monitor connected sources in real time – from internal feeds to agency reports or social media – but also analyze and pre-filter the collected messages and data. This is achieved through personalization based on the specific interests and preferences of certain target groups or even individual editors and according to defined criteria and search terms. The result: It automatically creates manageable and relevant subject areas for editorial teams and thus a clear overview of current information events.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_lottie trigger_type=”play” mobile_func=”default” trigger_offset=”0.00,100.00″ frame_constraint=”0.00,100.00″ width_desktop=”80%” alignment=”center” preserve_aspect_ratio=”xMidYMid meet” json_url=”https:\/\/lottie.host\/7b5ff9ee-a01e-4c02-859e-5acb3283e949\/xBKooxXaFZ.json”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,187,255,0.05)” scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”9875″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” img_link_target=”_blank” border_radius=”15px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” img_link=”https:\/\/www.horizont.net\/tech\/kommentare\/automated-topic-spotting-wie-redaktionen-ihre-themen-in-zukunft-bestimmen-214882″][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Read about it now on horizont.net (German)” url=”https:\/\/www.horizont.net\/tech\/kommentare\/automated-topic-spotting-wie-redaktionen-ihre-themen-in-zukunft-bestimmen-214882″ margin_top=”20″][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

How can Automated Topic Spotting be used in editorial offices?<\/h3>\n[\/vc_column_text][vc_column_text]Our CEO Jochen Schon explains this in detail in his article for Horizont.net (German only), including:[\/vc_column_text]
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    \n
  • How media companies can use AI as a tool and deal more efficiently with the constant stream of information<\/li>\n
  • What happens when automated, AI-supported topic spotting is seamlessly integrated into workflows<\/li>\n
  • What the technology can already do – from monitoring to personalization<\/li>\n
  • Where a collaborative synergy between editors and AI can lead<\/li>\n<\/ul>\n <\/div>[\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,187,255,0.05)” scene_position=”center” top_padding=”4%” constrain_group_1=”yes” bottom_padding=”4%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”kontakt” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]You want to see how such a system works?<\/strong>[\/vc_column_text][nectar_highlighted_text text_color=”#2c2c2c” scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out”]\n

    Contact us for a demo or a non-binding personal chat<\/em>.<\/h3>\n[\/nectar_highlighted_text][vc_raw_html css=””]W3NpYndwX2Zvcm0gaWQ9IjYiXQ==[\/vc_raw_html][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”20px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”4715″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”20px” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]\n

    Jochen Schon<\/h4>\n[\/vc_column_text][vc_custom_heading text=”Founder of Convit” font_container=”tag:p|font_size:14|text_align:left|color:%238e8e8e” use_theme_fonts=”yes” css=”.vc_custom_1701269941923{margin-top: -20px !important;}”][nectar_icon icon_family=”fontawesome” icon_style=”shadow-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” open_new_tab=”true” icon_padding=”5px” pointer_events=”all” url=”https:\/\/www.linkedin.com\/in\/jochen-schon-2214b0b1\/” icon_size=”25″ icon_fontawesome=”fa fa-linkedin-square”][nectar_icon icon_family=”fontawesome” icon_style=”shadow-bg” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”5px” pointer_events=”all” url=”mailto:jochen.schon@convit.de” margin_left=”25″ icon_size=”25″ icon_fontawesome=”fa fa-envelope”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”7092″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”4%” bottom_padding=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#e6f9ff” color_overlay_2=”#ffffff” overlay_strength=”0.95″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2.5%” constrain_group_1=”yes” bottom_padding=”2.5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text text_color=”#000000″ scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” custom_font_size=”2em” font_line_height=”1.3em”]\n

    More interesting articles<\/em> that you shouldn’t miss<\/h3>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][recent_posts style=”list_featured_first_row” columns=”3″ category=”blog” order=”DESC” orderby=”date” image_loading=”lazy-load” blog_remove_post_date=”true” blog_remove_post_author=”true” blog_remove_post_comment_number=”true” blog_remove_post_nectar_love=”true” posts_per_page=”3″][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”large” button_style=”see-through” button_color_2=”extra-color-gradient-1″ icon_family=”fontawesome” text=”From our content hub” url=”https:\/\/convit.de\/en\/content-hub” icon_fontawesome=”fa fa-search”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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