{"id":13691,"date":"2024-03-25T10:52:41","date_gmt":"2024-03-25T09:52:41","guid":{"rendered":"https:\/\/convit.de\/why-technology-is-a-driver-of-growth-and-helps-to-achieve-goals"},"modified":"2025-05-28T10:36:21","modified_gmt":"2025-05-28T08:36:21","slug":"why-technology-is-a-driver-of-growth-and-helps-to-achieve-goals","status":"publish","type":"post","link":"https:\/\/convit.de\/en\/why-technology-is-a-driver-of-growth-and-helps-to-achieve-goals","title":{"rendered":"Why technology is a driver of growth and helps to achieve goals"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Growth and related key performance indicators are important for media companies. This is true for both private and public broadcasters without commercial objectives. After all, the challenges posed by an increasing number of new subscribers, dwindling reach, changing relevance and new media consumption behavior affect all companies in this industry: \u201cThere is no such thing as a free and independent media press without a strong business side\u201d, as the Guardian aptly put it back in 2013<\/a>. Strategy, figures and growth are therefore on the agenda<\/strong> of every media company in order to remain sustainable and independent. How companies implement their strategy<\/strong> and how they use software solutions to gain access to data and insights in order to achieve their goals – that’s what we explain here.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_lottie trigger_type=”play” mobile_func=”default” trigger_offset=”0.00,100.00″ frame_constraint=”0.00,100.00″ alignment=”center” preserve_aspect_ratio=”xMidYMid meet” json_url=”https:\/\/lottie.host\/6778b6df-9ece-452d-b8b1-7969d2468ecd\/H3cjaARP0H.json”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,187,255,0.05)” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Requirements for achieving the defined goals<\/h2>\n[\/vc_column_text][vc_column_text]There are developments over which media companies have no influence: everything is changing, from markets and target groups to expectations. Nevertheless, every company can work on positioning itself more securely<\/strong> and achieving its goals. This includes:[\/vc_column_text]
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Efficient use of resources<\/strong> <\/div>
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Ensuring agility and flexibility<\/strong> in order to be able to react to new requirements <\/div>
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Test, learn and adapt<\/strong> to get better <\/div>
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Use data<\/strong> to make well-founded decisions, rather than based on gut feeling <\/div>
<\/div><\/div>[vc_column_text]What do you need to achieve these things today? Not just the willingness to change.<\/strong> Modern media companies are using software and technologies such as AI and data science<\/strong> to support their own processes in order to reduce, simplify and improve their workload.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” top_padding_phone=”20%” bottom_padding_phone=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”custom” column_margin_custom=”7%” column_direction=”default” column_direction_tablet=”column_reverse” column_direction_phone=”column_reverse” top_padding_tablet=”7%” constrain_group_3=”yes” bottom_padding_tablet=”7%” top_padding_phone=”0″ constrain_group_5=”yes” bottom_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner left_padding_phone=”10%” constrain_group_105=”yes” right_padding_phone=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”10818″ image_size=”large” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”10px” box_shadow=”none” image_loading=”default” max_width=”175%” max_width_mobile=”default” translate_x_desktop=”-75%” translate_x_tablet=”0″ translate_x_phone=”0″][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text inherited_font_style=”default” font_size_max=”32px” font_size_desktop=”1.8vw” font_line_height=”1.5″ font_size_phone=”4.7vw” font_size_tablet=”2.5vw” text_direction=”default”]“It is important to keep questioning the use of technology: technology must not hold you back, it must be scalable and adaptable. If companies see technology as an obstacle that slows down growth, it’s time to invest in a new tool base.”<\/strong>[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=”default”]Jochen Schon, CEO and founder, Convit GmbH[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(0,187,255,0.05)” scene_position=”center” top_padding=”5%” top_padding_tablet=”12%” top_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Tools from process optimization to performance analysis<\/h3>\n[\/vc_column_text][vc_column_text]When used correctly, digitalization in journalism<\/a> is no longer just a challenge, but a great opportunity that promotes growth<\/strong>. On the one hand, it is about meaningfully digitized processes and automation that make editorial offices more efficient (e.g. through modern editorial software<\/a>): Avoiding redundancies, saving resources, working collaboratively and, above all, being able to deploy skills where they are needed. This frees up time for important and creative tasks instead of blocking it in repetitive, manual ones.[\/vc_column_text][vc_column_text]But it’s not just about optimizing workflows. At the same time, technology also enables companies to become better<\/strong>. By using software to help media professionals analyze performance<\/strong>, understand the whys and wherefores and link them to their own goals and planning:[\/vc_column_text]
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