{"id":13688,"date":"2024-03-25T10:50:30","date_gmt":"2024-03-25T09:50:30","guid":{"rendered":"https:\/\/convit.de\/how-to-create-your-2024-media-content-calendar"},"modified":"2026-01-27T09:44:32","modified_gmt":"2026-01-27T08:44:32","slug":"how-to-create-your-2024-media-content-calendar","status":"publish","type":"post","link":"https:\/\/convit.de\/en\/how-to-create-your-2024-media-content-calendar","title":{"rendered":"How to create your editorial plan for 2026, step by step"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”4%” bottom_padding_tablet=”10%” bottom_padding_phone=”16%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]A good editorial plan brings structure to topics, deadlines, and responsibilities. In this article, we\u2019ll walk you step by step through how to create an editorial plan for 2026 that actually works in day-to-day practice: whether for corporate content, editorial teams, or social media. You\u2019ll learn which content really matters, how to plan effectively, and when tools start to make a difference. <\/strong>[\/vc_column_text][vc_column_text css=”” text_direction=”default”]The more channels and topics are in play, the faster content turns chaotic. An editorial plan helps you prioritize topics, clearly define responsibilities, and publish realistically instead of just collecting ideas. There\u2019s no single \u201cright\u201d editorial plan, though. What matters isn\u2019t the format, but that the plan fits your team and reduces workload in everyday work. <\/p>\n

In short: what is an editorial plan?<\/strong><\/p>\n

An editorial plan is a central overview used to plan topics, formats, channels, dates, and responsibilities. If you\u2019d like to dive deeper into the basics and different approaches, see: Editorial planning at a glance<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”How to start your editorial plan for 2026 \u2013 even without a template” css=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]At the beginning, it\u2019s not about the tool, but about gaining an overview. You don\u2019t need a template right away. A mind map, a simple list, Excel, or even pen and paper \u2014 anything works. <\/strong>. To select topics, team brainstorming is a good starting point. Monitoring competitors can also spark new ideas. Take a look at key dates in 2026 as well: public holidays or awareness days that fit your topics can be useful anchors for content planning. Start with a rough plan. Which topics belong in which quarter? Where are seasonal peaks or important milestones? This helps you avoid gaps \u2013 and prevents overload.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]For many teams, an editorial plan for 2026 <\/strong>still starts with lists or spreadsheets based on online templates \u2014 and that\u2019s perfectly fine for getting started. Tables are useful for collecting topics, but they quickly reach their limits once content needs to be prepared, coordinated, or reused across channels. At that point, it\u2019s worth considering dedicated editorial planning tools<\/a>. Ideally, such an editorial system<\/a> supports story-centered work so that you don’t have to worry about the channels for the time being: Content First! But more on that later.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”20px” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”steps” row_name=”Sign Up Steps” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-bottom” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” offset=”vc_col-xs-12″][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bottom_padding=”6%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” text_direction=”default” custom_font_size=”46px” font_size_tablet=”34.5px” font_size_phone=”34.5px” font_line_height=”56px”]\n

Editorial plan 2026: the information<\/em> you need<\/h3>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]A good editorial plan is not a data graveyard. It includes only what helps with decision-making and saves time. It should reflect your topics and communication goals. The aim is for your editorial planning in 2026<\/strong> to work like a clear, effective briefing.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_icon_list animate=”true” color=”default” direction=”horizontal” columns=”3″ icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”icon” text_full_html=”simple” title=”List Item” id=”1767712521902-2″ header=”Topic and goals” tab_id=”1767712521902-0″ icon_fontawesome=”fa fa-arrow-right” text=”Briefly define what the content is about and what you want to achieve”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” text_full_html=”simple” title=”List Item” id=”1767712521907-7″ header=”Keywords and prompts” tab_id=”1767712521907-9″ icon_fontawesome=”fa fa-arrow-right” text=”Add relevant keywords and prompts that fit your piece \u2014 important for SEO and GEO.”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” text_full_html=”simple” title=”List Item” id=”1767712521911-8″ header=”Formats & channels” tab_id=”1767712521911-1″ icon_fontawesome=”fa fa-arrow-right” text=”Podcast, blog article, or video? What\u2019s the distribution strategy? “][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” text_full_html=”simple” title=”List Item” id=”1767712521915-2″ header=”Date” tab_id=”1767712521915-3″ icon_fontawesome=”fa fa-arrow-right” text=”What is the planned release date or final deadline?”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” text_full_html=”simple” title=”List Item” id=”1767712521918-6″ header=”Responsibilities” tab_id=”1767712521919-6″ icon_fontawesome=”fa fa-arrow-right” text=”Highlight the responsible coworkers”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”icon” text_full_html=”simple” title=”List Item” id=”1767712521923-3″ header=”Sources and materials” tab_id=”1767712521923-0″ icon_fontawesome=”fa fa-arrow-right” text=”Are there existing assets you can use? Internal links? Images? “][\/nectar_icon_list_item][\/nectar_icon_list][vc_column_text css=”” text_direction=”default”]You can organize this information in table columns or use Kanban boards, where all details are captured on individual topic cards. The method isn\u2019t what counts\u2014the overview is<\/strong>. Try different approaches and choose what works best for you and your team.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f3fcff” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”12%” constrain_group_3=”yes” bottom_padding_tablet=”12%” top_padding_phone=”20%” constrain_group_5=”yes” bottom_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” text_direction=”default”]\n

Optional extras \u2013 but often useful<\/p>\n

<\/i><\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Only add information to your editorial plan that actually helps your team, for example:[\/vc_column_text]

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