{"id":13463,"date":"2024-03-18T09:58:21","date_gmt":"2024-03-18T08:58:21","guid":{"rendered":"https:\/\/convit.de\/whitepaper-how-to-master-cross-media-publishing"},"modified":"2025-05-27T10:12:50","modified_gmt":"2025-05-27T08:12:50","slug":"whitepaper-how-to-master-cross-media-publishing","status":"publish","type":"page","link":"https:\/\/convit.de\/en\/whitepaper-how-to-master-cross-media-publishing","title":{"rendered":"Whitepaper: How to Master Crossmedia Publishing"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”none” equal_height=”yes” content_placement=”bottom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”hidden” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”bottom-right” top_margin=”10%” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.8″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][nectar_highlighted_text scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” font_size_tablet=”7vw” text_direction=”default” custom_font_size=”24px” font_line_height=”32px”]Whitepaper<\/em><\/strong>[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]\n

How to Master Crossmedia Publishing<\/h1>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]With more and more channels, many media companies, editorial teams and content teams will still be faced with the question in 2025: what is the best way to plan a topic for multiple channels such as online, social media, print, YouTube or podcasts? We explain how they should establish a topic-centric way of working and optimize their cross-media processes. [\/vc_column_text][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Request for free” url=”#whitepaper”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”relative” advanced_gradient_angle=”180″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”advanced” advanced_gradient_display_type=”linear” column_padding_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][image_with_animation image_url=”5924″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”rgba(44,44,44,0.05)” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”5%” constrain_group_3=”yes” bottom_padding_tablet=”5%” top_padding_phone=”15%” constrain_group_5=”yes” bottom_padding_phone=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]Media houses and communications departments have recognized the importance of true collaboration between different editorial teams. Only without silos<\/strong> and with joint, topic-centered processes<\/strong> can they ensure efficiency and quality in their content creation. But how can this be achieved in day-to-day work? <\/p>\n

In our free white paper, we show how media companies create the conditions for cross-editorial collaboration. Learn more about:[\/vc_column_text]

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    \n
  • Which challenges editorial teams are facing<\/li>\n
  • How cross-media topic planning looks in practice<\/li>\n
  • Why single-source publishing and topic-centered work make sense – and how do they work?<\/li>\n
  • How software can support processes from planning to publication – and even improve these workflows<\/li>\n<\/ul>\n <\/div>[\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”5915″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” constrain_group_1=”yes” bottom_padding=”5%” top_padding_tablet=”5%” constrain_group_3=”yes” bottom_padding_tablet=”5%” top_padding_phone=”15%” constrain_group_5=”yes” bottom_padding_phone=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”whitepaper” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”top” shape_divider_height=”150″ bg_image_animation=”none” shape_type=”tilt_alt” gradient_type=”default”][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”medium_depth” column_border_radius=”20px” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-info-circle” margin_bottom=”20″][vc_column_text]Do you want to know more? Then simply have the whitepaper sent to you via email.[\/vc_column_text][vc_raw_html css=””]W3NpYndwX2Zvcm0gaWQ9IjE0Il0=[\/vc_raw_html][\/vc_column][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][image_with_animation image_url=”4366″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default”][vc_column_text]Learn more about the editorial software Newsmind Stories.[\/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”p” button_color=”default” text_color_hover=”#00bbff” button_border_thickness=”0px” link_type=”new_tab” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” link_text=”More about Newsmind Stories” url=”https:\/\/convit.de\/en\/solutions\/newsmind-stories”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”7092″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”4%” bottom_padding=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” enable_gradient=”true” color_overlay=”#e6f9ff” color_overlay_2=”#ffffff” overlay_strength=”0.95″ gradient_direction=”top_to_bottom” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2.5%” constrain_group_1=”yes” bottom_padding=”2.5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text text_color=”#000000″ scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”thick” scribble_speed=”1.8s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” custom_font_size=”2em” font_line_height=”1.3em” text_direction=”default”]\n

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