{"id":12274,"date":"2024-02-21T16:26:08","date_gmt":"2024-02-21T15:26:08","guid":{"rendered":"https:\/\/convit.de\/solutions\/newsmind-insight"},"modified":"2025-05-27T10:47:08","modified_gmt":"2025-05-27T08:47:08","slug":"newsmind-spectrum","status":"publish","type":"page","link":"https:\/\/convit.de\/en\/solutions\/newsmind-spectrum","title":{"rendered":"Newsmind Spectrum"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” full_height=”yes” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”rgba(0,187,255,0.05)” shape_divider_position=”bottom” shape_divider_height=”150″ bg_image_animation=”none” gradient_type=”default” shape_type=”tilt_alt”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][image_with_animation image_url=”17117″ image_size=”thumbnail” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”custom” max_width_custom=”180px”][divider line_type=”No Line” custom_height=”20px”][nectar_highlighted_text scribble_color=”#00bbff” style=”scribble” scribble_shape=”basic-underline” scribble_thickness=”regular” scribble_speed=”0s” scribble_easing=”ease_in_out” disable_mobile_animation=”true” font_size_tablet=”34.5px” font_size_phone=”34.5px” text_direction=”default” custom_font_size=”46px” font_line_height=”56px”]\n

Digital platform for strategy<\/em> and analysis<\/h1>\n[\/nectar_highlighted_text][divider line_type=”No Line” custom_height=”10px”]
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  • Establish an audiences-first mindset and understand target audiences<\/li>\n
  • Define, review, and achieve collective goals<\/li>\n
  • Measure KPIs and engagement, and work with your data<\/li>\n
  • Recognizing trends and making data-driven decisions<\/li>\n<\/ul>\n <\/div>[vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”2vw” top_padding_phone=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”horizontal” column_element_direction_tablet=”horizontal” column_element_direction_phone=”horizontal” column_element_alignment=”center” column_element_spacing=”20px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” 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border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ 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Set goals, utilize data from various sources, and link your strategy with operational work to achieve results and effectively engage your target audiences.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” top_padding_tablet=”12%” top_padding_phone=”20%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][toggles style=”minimal_shadow” accordion=”true” accordion_starting_functionality=”default” border_radius=”10px”][toggle color=”Accent-Color” heading_tag=”default” heading_tag_functionality=”default” title=”Develop a holistic strategy”][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”.vc_custom_1701099882333{margin-top: -15px !important;}”]Define goals together, visualize them and link your target sets to products and offers. Continuously check which ideas contribute to your goals and get a clear workflow around your strategies and objectives.[\/vc_column_text][vc_column_text][\/vc_column_text][\/toggle][toggle color=”Accent-Color” heading_tag=”default” heading_tag_functionality=”default” title=”Utilize a goal-setting framework”][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”.vc_custom_1701099888330{margin-top: -15px !important;}”]Are you different teams with heterogeneous tasks and products? But you are all working towards a specific goal. Create a target pyramid for your offers and formats based on the Objectives and Key Results (OKR) method and quickly recognize how the lower levels contribute to the upper levels and how you implement the strategy together and achieve your goals.[\/vc_column_text][vc_column_text][\/vc_column_text][\/toggle][toggle color=”Accent-Color” heading_tag=”default” heading_tag_functionality=”default” title=”Detect topics and trends using AI”][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”.vc_custom_1701099892949{margin-top: -15px !important;}”]What moves your target group? How has past content been received? What trends are emerging along the way? Establish monitoring and data usage in your company and use AI and data analytics to find out today what will be popular tomorrow.[\/vc_column_text][\/toggle][toggle color=”Accent-Color” heading_tag=”default” heading_tag_functionality=”default” title=”Utilize insights for further planning”][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”.vc_custom_1702542339180{margin-top: -15px !important;}”]Reach, engagement, social media data or Google Analytics? We link your data from different sources and create simple visualizations and dashboards for you. Intuitively identify what is important for planning and engagement strategies and how you can better reach your target groups.[\/vc_column_text][\/toggle][toggle color=”Accent-Color” heading_tag=”default” heading_tag_functionality=”default” title=”The platform adapts to your processes”][divider line_type=”No Line” custom_height=”10″][vc_column_text css=”.vc_custom_1732519380361{margin-top: -15px !important;}” text_direction=”default”]What do you want to achieve? What is planned? What data do you want to include? We create exactly the right tool for your workflows and structures. Newsmind Spectrum is completely configurable. 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    Do you want to make your processes around strategy and analysis more efficient and finally work effectively with data?<\/h2>\n[\/nectar_highlighted_text][vc_column_text css=”” text_direction=”default”]Reach out to us and ask us your questions<\/strong>. Of course, it\u2019s free. In 30 \u2013 60 minutes, we\u2019ll talk informally about your requirements, wishes, and challenges. We\u2019ll personally show you the possibilities Newsmind Spectrum<\/strong> offers to your company.[\/vc_column_text][vc_raw_html css=””]W3NpYndwX2Zvcm0gaWQ9IjMiXQ==[\/vc_raw_html][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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